The Phase Family
Get to Know The Phase Family
We’ve been part of the cheer scene for almost a decade, proudly supporting our daughter Hydee since she first stepped onto the floor at just 4 years old. Cheer quickly became her passion — and ours too. From the sidelines to every competition, we’ve been there cheering her on.
As our families came together, Luke and his kids joined right in, bringing even more love and support to Hydee’s journey. But through it all, one challenge kept popping up: finding the right crop tops for uniforms that didn’t show straps. After years of frustration, Luke encouraged me to design one myself — and that’s how PhaseEleve11 was born.
Built from our experience as cheer parents and inspired by Hydee’s dedication, PhaseEleve11 is more than just a brand — it’s family, passion, and innovation stitched together.
Luke
Co-Founder
With a solid background in business, he brings strategic leadership and vision to help guide the brand’s growth and success.
Taryn
Co-Founder & Designer
A passionate mum and now designer who was tired of never finding the right crop — so she decided to create one herself.
Hydee
Our Inspiration
Inspired by Hydee, who’s been cheering since the age of four. Her passion, dedication, and need for the perfect fit sparked the design behind our very first products.
Destiny
Social Media Queen
Running our socials all the way from New York, our eldest daughter is the creative mind behind every post, caption, and story you see. With her eye for detail and passion for keeping the PhaseEleve11 community connected, she makes sure our brand shines online — no matter the time zone.